Overview

For the last three years Encore LLC. has been working towards the development and launch of their product. I joined the team in 2015 to help manage the various facets of the final stages of product development and launch strategy. The launch is planned for early 2016.

 

 

Approach

Brand audit

Business development

Talent acquisition

Resource allocation

 

 

Outcomes

Brand redesign

Acquisition of creative assets: package, box, website, crowdfunding video

Doubled the team expertise and specialization: creative and design, product management, and supply chain management

Planned and developed launch strategy (in progress)